Pengaruh Word Of Mouth, Brand Trust, Dan Brand Awarennes, Terhadap Keputusan Pembelian (Studi Kasus Konsumen Produk Liquid Foom Di Kota Surabaya)

Effendi, Irfan Alip (2026) Pengaruh Word Of Mouth, Brand Trust, Dan Brand Awarennes, Terhadap Keputusan Pembelian (Studi Kasus Konsumen Produk Liquid Foom Di Kota Surabaya). [Tugas Akhir/Skripsi]

[img] Text
ABSTRAK.pdf

Download (4MB)
[img] Text
BAB I.pdf
Restricted to Repository staff only

Download (218kB) | Request a copy
[img] Text
BAB II.pdf
Restricted to Repository staff only

Download (368kB) | Request a copy
[img] Text
BAB III.pdf
Restricted to Repository staff only

Download (283kB) | Request a copy
[img] Text
BAB IV.pdf
Restricted to Repository staff only

Download (653kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Repository staff only

Download (142kB) | Request a copy
[img] Text
DAFTAR PUSTAKA.pdf
Restricted to Repository staff only

Download (179kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Repository staff only

Download (365kB) | Request a copy
[img] Text
Jurnal Irfan.pdf
Restricted to Repository staff only

Download (378kB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth, brand Trust, dan Brand Awarennes terhadap Keputusan Pembelian produk Liquid FOOM di Kota Surabaya. Penelitian menggunakan pendekatan kuantitaif dengan metode survei melalui kuesioner kepada 100 konsumen yang pernah menggunakan Liquid FOOM, dengan Teknik Purposive Sampling. Hasil penelitian menunjukan bahwa rekomendasi dari lingkungan sekitar, kepercayaan terhadap merek, serta tingkat pengenalan merek berperan dalam membentuk Keputusan Pembelian konsumen. Kombinasi ketiga faktor tersebut mendorong konsumen untuk memilih dan melakukan pembelian ulang Liquid FOOM di Tengah persaingan produk Liquid V ape yang semakin ketat.

Item Type: Tugas Akhir/Skripsi
Uncontrolled Keywords: Word of Mouth, brand Trust, Brand Awarennes, dan Keputusan Pembelian
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Pengaruh Irfan Kris
Date Deposited: 20 Apr 2026 05:01
Last Modified: 20 Apr 2026 05:01
URI: http://erepository.uwks.ac.id/id/eprint/22480

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year