Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Minat Penggunaan Mobile Banking Bank Jatim di Surabaya dengan Attitude Toward Using Sebagai Variabel Intervening

Radera, Zakharia Alvan (2024) Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Minat Penggunaan Mobile Banking Bank Jatim di Surabaya dengan Attitude Toward Using Sebagai Variabel Intervening. Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

ABSTRAK Penelitian ini memiliki tujuan untuk melakukan penyelidikan"dampak perceived usefulness dan perceived ease of use kepada minat penggunaan mobile banking Bank Jatim di Surabaya dengan attitude toward using sebagai variabel intervening." Metode pendekatan yang diterapkan adalah penelitian kuantitatif yang fokus pada pengujian hubungan antar variabel. Populasi yang diteliti adalah [isi informasi yang hilang]. Sampel dipilih menggunakan Purposive sampling dengan kriteria nasabah Bank Jatim yang berusia di atas 17 tahun. Sebanyak 140 Informan diambil sebagai sampel melalui penyebaran kuesioner secara daring melalui media sosial untuk melakukan pengumpulan data. Analisa data dilaksanakan memakai teknik analisa SEM-PLS, dan hasil analisis menunjukkan perceived ease of use Memiliki pengaruh kepada perceived usefulness. Perceived usefulness Memiliki pengaruh kepada attitude toward using. Perceived ease of use berpengaruh signifikan kepada attitude toward using. Perceived usefulness tidak berpengaruh signifikan kepada behavioral intention. Perceived ease of use berpengaruh signifikan kepada behavioral intention. Attitude toward using berpengaruh siginfikan kepada behavioral intention. Perceived usefulness berpengaruh signifikan kepada behavioral intention dengan attitude toward using sebagai variabel intervening. Perceived ease of use berpengaruh signifikan kepada behavioral intention dengan attitude toward using sebagai variabel intervening. Kata Kunci : Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention, Technology Acceptence Model ABSTRACT The aim of this research was to examine "the impact of X1and X2 on the inclination to utilize Bank Jatim's mobile banking service in Surabaya, with Z serving as an intervening variable." Employing a quantitative approach, the study focused on scrutinizing the correlations among the variables. The population in this study consists of customers aged over 17 years old. Employing purposive sampling, the sample comprised Bank Jatim customers aged 17 years and above. A total of 140 Informants participated, selected through online questionnaire distribution via social media platforms for data collection. The data analysis employed the SEM-PLS method, and the outcomes of the analysis among Bank Jatim customers in Surabaya revealed that X2 significantly influences perceived usefulness. X1affects the Z, and X2 significantly impacts the Z. However, X1does not significantly affect Y. Conversely, X2 significantly influences Y. Furthermore, Z significantly impacts Y. The study also found that X1significantly influences Y, with Z acting as an intervening variable. Similarly, X2 significantly influences Y, with Z as an intervening variable.. Keywords : Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention, Technology Acceptence Model

Item Type:	Thesis (Bachelor (S1))
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Zakharia Alvan Radera
Date Deposited:	20 Mar 2024 02:10
Last Modified:	20 Mar 2024 02:10
URI:	http://erepository.uwks.ac.id/id/eprint/17424

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