PENGARUH SELF ESTEEM, NEUROTICISM, AGREEABLENESS, DAN EXTRAVERSION TERHADAP PURCHASE INTENTION DENGAN PERCEIVED ENVIRONMENT SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Mobil Listrik)

Supriyanto,, Andreas Reza (2025) PENGARUH SELF ESTEEM, NEUROTICISM, AGREEABLENESS, DAN EXTRAVERSION TERHADAP PURCHASE INTENTION DENGAN PERCEIVED ENVIRONMENT SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Mobil Listrik). [Tugas Akhir/Skripsi] (Unpublished)

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh self-esteem dan personal traits (neurocitism, agreeablesness, dan extraversion) terhadap purchase intention dengan perceived environment sebagai variabel mediasi. Penelitian ini menggunakan sampel sebanyak 231 responden yang tersebar di Jawa Timur dan diolah dengan menggunakan WarpPLS 7. Hasil penelitian menunjukkan self-esteem, agreeablesness, dan extraversion berpengaruh positif terhadap purchase intention, sedangkan variabel neurocitism tidak berpengaruh signifikan terhadap purchase intention. Penelitian ini juga menemukan terdapat pengaruh signifikan pada variabel self-esteem, neurocitism, dan agreeablesness terhadap perceived environment sedangkan variabel extraversion tidak berpengaruh signifikan terhadap perceived environment. Penelitian ini juga menemukan bahwa perceived environment merupakan variabel mediasi parsial yang dapat memediasi pengaruh variabel tersebut terhadap purchase intention.

Item Type:	Tugas Akhir/Skripsi
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce H Social Sciences > HG Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > L Education (General) T Technology > TD Environmental technology. Sanitary engineering T Technology > TL Motor vehicles. Aeronautics. Astronautics T Technology > TS Manufactures
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	UWKS Andreas Reza Supriyanto
Date Deposited:	30 Apr 2025 02:16
Last Modified:	30 Apr 2025 02:16
URI:	http://erepository.uwks.ac.id/id/eprint/20044

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