Manuscript"N-GAME ADVERTISING: ANALYZING THE EFFECTS OF BRAND CONGRUITY, INTEGRATION, AND PROMINENCE TOWARDS IGA ATTITUDE AND PURCHASE INTENTION"

Soebandhi, Santirianingrum Manuscript"N-GAME ADVERTISING: ANALYZING THE EFFECTS OF BRAND CONGRUITY, INTEGRATION, AND PROMINENCE TOWARDS IGA ATTITUDE AND PURCHASE INTENTION". Unit Research and Knowledge, School of Business and Management-Institut Teknologi Bandung (SBM-ITB). (Unpublished)

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Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Sulimin BP3
Date Deposited:	05 Dec 2022 13:52
Last Modified:	05 Dec 2022 13:52
URI:	http://erepository.uwks.ac.id/id/eprint/13293

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