Kelapu, Adolfus Gregorius (2018) The analysis of the customer satisfaction towards the ground coffee PT. Nutraco Pratama Indonesia (NTC), Flores, East Nusa Tenggara. Other thesis, Wijaya Kususma Surabaya University.
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Abstract
ABSTRACT Ground coffee products flores is one of the ground coffee products that exist on Flores. The ground coffee is produced in Manggarai Regency in Flores province of East Nusa Tenggara (NTT) by Trending Archipelago factory co. Ltd. (NTC). Products that use this type of ground coffee robusta coffee as a raw material. Packaging packaged ground coffee into a plastic foil with a variation of sizes ranging from 10 g, 200 g, and 450 grams. Packaging ground coffee has been designed in such a way that can be distinguished from other products and have an attraction. Research objectives are (1) to know the influence of the quality of the coffee ground coffee customer satisfaction against NTC Flores (2) to find out the influence of design/packaging ground coffee ground coffee satisfaction against NTC Flores (3) to know the satisfaction consumers against price ground coffee NTC Flores. Primary data obtained through the interview directly with the respondent. Secondary data obtained from a variety of literature related to this research. Processing of data is carried out by multiple linear regression analysis using SPSS software 2.0. The results of the analysis of the data showed that 31.8% satisfaction customer NTC ground coffee can be explained by all the factors in this study. The rest amounted to 68.2% explained by factors other than this research. Variables used is quality, design, and pricing. F test show that the variables with a confidence level of 95% effect significantly to consumer satisfaction of ground coffee market in, NTC Flores East Nusa Tenggara. The t-test showed that the design effect significantly to consumer satisfaction of ground coffee market in, NTC Flores East Nusa Tenggara.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Ground Coffee, Quality, Design, Price. |
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | Faculty of Agriculture > Agribusiness Study Program |
| Depositing User: | Adolfus Gregorius Kelapu |
| Date Deposited: | 03 Aug 2018 03:42 |
| Last Modified: | 03 Aug 2018 03:42 |
| URI: | http://erepository.uwks.ac.id/id/eprint/1207 |
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