PUTRA, MOCHAMMAD NESTA AQIILA (2026) PENGARUH HARGA, KONTEN VIDEO PENDEK DI TIKTOK, DAN KONTEN VIDEO PENDEK DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM TRANSAKSI TOP UP DIAMOND MOBILE LEGENDS: BANG BANG MELALUI WEBSITE PAPIPUM.COM DI SURABAYA. [Tugas Akhir/Skripsi] (Unpublished)
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Abstract
This study examines the influence of price, short video content on tiktok, and short video content on instagram on consumer purchase decisions in mobile legends: bang bang diamond top up transactions through the PAPIPUM.COM WEBSITE in SURABAYA. The purpose of this study is to determine the influence of price, short video content on TikTok and short video content on Instagram on consumer purchase decisions in Mobile Legends: Bang Bang diamond top up transactions through the Papipum.com website in Surabaya. The independent variables in this study were price (X1), short video content on TikTok (X2), and short video content on Instagram (X3), while the variables were tied to purchase decisions (Y). In this study, using a quantitative method where this study emphasizes hypothesis testing, the data used must be measurable. The data sources used are primary and secondary data. The determination of the number of samples was carried out by the non-probability sampling method, with a purposive sampling procedure. The sample taken was 100 respondents with respondent criteria, namely customers of active Mobile Legends: Bang Bang game players who have made Mobile Legends: Bang Bang diamond top up transactions through the website Papipum.com at least 1 or more times in the last 6 months from May 2025 to October 2025, and customers are active users of TikTok and Instagram social media. The hypothesis test was carried out using multiple linear regression analysis. Based on the conclusions obtained in this study, the price does not have a significant effect on the purchase decision in the Mobile Legends: Bang Bang diamond top up transaction through the Papipum.com website in Surabaya, short video content on TikTok has a significant effect on the purchase decision in the Mobile Legends: Bang Bang diamond top up transaction through the Papipum.com website in Surabaya, the short video content on Instagram has a significant effect on the purchase decision in the top up transaction diamonds Mobile Legends: Bang Bang through the Papipum.com website in Surabaya. Keywords: Price, Short Video Content On TikTok, Short Video Content On Instagram, and Purchase Decision
| Item Type: | Tugas Akhir/Skripsi |
|---|---|
| Uncontrolled Keywords: | Price, Short Video Content On TikTok, Short Video Content On Instagram, and Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Faculty of Economic and Business > Management Study Program |
| Depositing User: | Mochammad Nesta Aqiila Putra |
| Date Deposited: | 02 Apr 2026 04:55 |
| Last Modified: | 02 Apr 2026 04:55 |
| URI: | http://erepository.uwks.ac.id/id/eprint/22133 |
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