Pengaruh Live streaming tiktok, price discount dan brand trust terhadap keputusan pembelian lipstik loreal Paris

Dinda, Mayang Asmara (2025) Pengaruh Live streaming tiktok, price discount dan brand trust terhadap keputusan pembelian lipstik loreal Paris. [Tugas Akhir/Skripsi] (Unpublished)

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Abstract

Penelitian ini bertujuan untuk meneliti Pengaruh Live Streaming Tiktok, Price Discount, dan Brand Trust terhadap Keputusan Pembelian Lipstik L’Oreal Paris (Studi kasus pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya). Teknik pengambilan sampel yang digunakan adalah Purposive Sampling, dan terdapat 80 responden yang menjadi sampel penelitian ini. Metode analisis yang digunakan untuk menguji hipotesis dalam penelitian ini adalah analisis linier berganda. Hasil penelitian ini menujukkan bahwa Live streaming tiktok dan Brand Trust berpengaruh terhadap keputusan pembelian. Sedangkan Price Discount tidak berpengaruh terhadap keputusan pembelian

Item Type:	Tugas Akhir/Skripsi
Uncontrolled Keywords:	Live Streaming TikTok, Price Discount, Brand Trust, Keputusan Pembelian, L'Oréal Paris.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	42 Mayang Asmara Dinda Ida Ariani
Date Deposited:	16 Sep 2025 01:23
Last Modified:	16 Sep 2025 01:23
URI:	http://erepository.uwks.ac.id/id/eprint/20949

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