Pengaruh Kelengkapan Produk, Kualitas Pelayanan, Promosi, dan Saluran Distribusi Terhadap Kepuasan Pelanggan Dalam Melakukan Pembelian Pada Toko Offline Store Belia Cosmetic

S.pard, Hildra Suastika (2024) Pengaruh Kelengkapan Produk, Kualitas Pelayanan, Promosi, dan Saluran Distribusi Terhadap Kepuasan Pelanggan Dalam Melakukan Pembelian Pada Toko Offline Store Belia Cosmetic. Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

Because the cosmetics industry is so crucial to daily life, the author decided to conduct research in this field. In comparison to other cosmetic shop outlets in Surabaya, the public has successfully come to recognize Belia Cosmetic Shop on Jalan Raya Dukuh Kupang Barat as a cosmetics shop with the most reasonable pricing. Offering the greatest goods and services to people who visit the store is the primary task. If distribution routes and promotional components are in place, this is the best option. As a well-known and prosperous cosmetic store, its reputation varies, suggesting that some factor such as distribution or promotion may have an impact. Because of this context, the author carried out additional study to ascertain the impact of product completeness, service quality, marketing strategies, and distribution channels on customer satisfaction when they shop at the offline Belia Cosmetic store on Jalan Raya Dukuh Kupang Barat Surabaya. The population of this quantitative descriptive study is all Belia Cosmetic Jalan Raya Dukuh Kupang Barat Surabaya consumers. A sample of 100 respondents who fit the criteria was selected for the study. A non-probability sampling strategy combined with a purposive sample approach was used to carry out the sampling. A multiple regression test was employed in this study's data analysis. Furthermore, based on the analysis's findings, it is established that distribution routes and product completeness both significantly impact customer happiness. But it's well established that promotions and service quality don't really affect how satisfied customers are. Keywords: Product Completeness, Service Quality, Promotion, Distribution Channels, Customer Satisfaction

Item Type:	Thesis (Bachelor (S1))
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Hildra Suastika Yuli
Date Deposited:	23 Oct 2024 02:53
Last Modified:	23 Oct 2024 02:53
URI:	http://erepository.uwks.ac.id/id/eprint/19115

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