Items where Author is "Arinda, Putri Listya"
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Thesis
Arinda, Putri Listya (2018) Analisis pengaruh celebrity endoser terhadap minat beli melalui ekuitas merek sebagai variabel mediasi (study pada calon pembeli kue artis Surabaya Snowcake di Surabaya). Other thesis, Wijaya Kusuma Surabaya University.