Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Fashion Matahari Department Store Bangkalan

Hikmah, Miftahul (2018) Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Fashion Matahari Department Store Bangkalan. Other thesis, Wijaya Kusuma University.

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Abstract

ABSTRAKSI Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying pada konsumen fashion Matahari Department Store Bangkalan. Variabel bebas yang diteliti yaitu shopping lifestyle dan fashion involvement, sedangkan variabel terikatnya yaitu impulse buying. Teknik penentuan sampel yang digunakan yaitu purposive sampling dengan jumlah sampel 71 responden. Teknik analisis yang digunakan yaitu Analisis Regresi Linier Berganda. Berdasarkan uji F diperoleh hasil bahawa shopping lifestyle dan fashion involvement secara simultan berpengaruh signifikan terhadap impulse buying pada konsumen fashion Matahari Department Store Bangkalan. Berdasarkan uji t shopping lifestyle dan fashion involvement secara parsial berpengaruh signifikan terhadap impulse buying pada konsumen fashion Matahari Department Store Bangkalan. Kata Kunci : Shopping Lifestyle, Fashion Involvement dan Impulse Buying.

Item Type: Thesis (Other)
Uncontrolled Keywords: Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Fashion Matahari Department Store Bangkalan
Subjects: A General Works > AS Academies and learned societies (General)
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Agus Junaidi
Date Deposited: 27 Mar 2018 04:05
Last Modified: 27 Mar 2018 04:05
URI: http://erepository.uwks.ac.id/id/eprint/538

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