Altruism and Egoism in e-WOM: The moderating effect of Facebook perceived ease of use

Soebandhi, Santirianingrum (2019) Altruism and Egoism in e-WOM: The moderating effect of Facebook perceived ease of use. IEEE. (Unpublished)

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Abstract

Social media has developed as a platform in reviewing and recommending products and services. The intention to share information electronically (e-WOM) can be influenced by the consumers’ intrinsic motivation (egoism and altruism). Both of these motivations can also be driven by the perception of ease in using the media. This study examines questionnaires obtained from consumers of several non-large businesses in Surabaya. The results of this study indicate that altruism influences e-WOM intention and PEOU when use Facebook to moderate the correlation of two independent variables on e-WOM intention Keywords—altruism, egoism, e-WOM intention, PEOU, MSMEs

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Sulimin BP3
Date Deposited:	20 May 2021 03:47
Last Modified:	20 May 2021 03:47
URI:	http://erepository.uwks.ac.id/id/eprint/9009

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