pengaruh citra merek, kualitas produk dan hargaterhadap keputusan pembelian herbisida roundup 480sl di toko damai tani Gresik

Fachruddin, ferry choiru (2020) pengaruh citra merek, kualitas produk dan hargaterhadap keputusan pembelian herbisida roundup 480sl di toko damai tani Gresik. Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

ABSTRAK PenelitianinibertujuanuntukmenjelaskanPengaruh Citra Merek, KualitasProdukdanHargaTerhadapKeputusanPembelianHerbisida Round Up 486 SL Di TokoDamaiTani Gresik. Jenispenelitianiniadalahkuantitatif.Populasidalampenelitianiniadalahseluruhkonsumen yang pernahdatangdanmelakukanpembelian di TokoDamai Gresik.Pengumpulan data dilakukandenganmenyebarkankuesionerkepada 90 responden.hasilpenelitianinimenunjukkanbahwa Citra Merek, KualitasProdukdanHargaberpengaruhsecarasimultandansignifikanterhadapKeputusanPembelianseperti yang ditunjukkanolehtingkatsignifikansi F (0,000<0,05) dan Adjusted R-square sebesar 0,784. Sedangkansisanya 21,6% dijelaskanolehfaktor-faktor lain yang tidakditeliti di penelitianini. Secaraparsial, citramerekberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,002, kualitasprodukberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,005, hargaberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,000 Kata Kunci :CitraMerek, KualitasProduk, HargadanKeputusanPembelian The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Round Up 486 SL Herbicide in the DamaiTani Gresik Store Ferry ChoiruFachruddin 15420075 Preceptor Tri TjahyoPoernomo, SE.,MM ABSTRACT This study aims to explain the effect of Brand Image, Product Quality and Price on Purchasing Decisions Herbicide Round Up 486 SL in the DamaiTani Gresik store. This type of research is quantitative. The population in this study are all consumers who have come and made purchases at DamaiTani Gresik store. Data collection was carried out by distributing questionnaires to 90 respondents. The results of this study indicate that the Brand Image, Product Quality and Price simultaneously and significantly influence the purchase decision as indicated by the level of significance F (0,000 <0,05) and Adjusted R-square of 0,784. While the remaining 21,6% is explained by other factors not examined in this study. Partially, the brand image significantly influences the purchase decision of 0.002, the product quality significantly influences the purchase decision of 0.005, price significantly influences the purchase decision of 0.000.

Item Type:	Thesis (Bachelor (S1))
Uncontrolled Keywords:	Citra Merek, Kualitas Produk, Harga dan Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Ferry Choiru Fachruddin
Date Deposited:	03 Aug 2020 05:15
Last Modified:	03 Aug 2020 05:15
URI:	http://erepository.uwks.ac.id/id/eprint/6212

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