FIGURATIVE LANGUAGE USED IN MARKETING DESCRIPTION OF LIP PRODUCTS ON BRAND WEBSITE : PRAGMATICS ANALYSIS

Soekandar, Amana Auliya (2025) FIGURATIVE LANGUAGE USED IN MARKETING DESCRIPTION OF LIP PRODUCTS ON BRAND WEBSITE : PRAGMATICS ANALYSIS. [Tugas Akhir/Skripsi]

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Abstract

This study is categorized as a descriptive qualitative that discusses figurative language in advertisements, particularly in description of lip products from Rhode, R.E.M Beauty, and Rare Beauty on their brand website. This study analyzing the use of figurative languages in the description of lip products of these brands, this research applied the theory from Geoffrey N. Leech in 1969 as the main theory and pragmatics framework as the study of this research. The method involves identifying the types of figurative language which appear in the description of lip products from Rhode, R.E.M Beauty, and Rare Beauty. The findings highlight the use of figurative language in the description of lip products are metaphor, simile, hyperbole, and personification. Personification has been used 50% in the description of lip products from Rhode, R.E.M Beauty, and Rare Beauty.

Item Type:	Tugas Akhir/Skripsi
Subjects:	L Education > L Education (General) P Language and Literature > P Philology. Linguistics P Language and Literature > PR English literature
Divisions:	Faculty of Language and Science > English Language Education Study Program
Depositing User:	Amana Auliya Soekandar
Date Deposited:	16 Sep 2025 05:14
Last Modified:	16 Sep 2025 05:14
URI:	http://erepository.uwks.ac.id/id/eprint/20967

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