PENGARUH DIRECT MARKETING, ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PENELITIAN PADA MAHASISWA UNIVERSITAS WIJAYA KUSUMA SURABAYA)

Pramana, Muhammad fabi (2025) PENGARUH DIRECT MARKETING, ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PENELITIAN PADA MAHASISWA UNIVERSITAS WIJAYA KUSUMA SURABAYA). [Tugas Akhir/Skripsi] (Unpublished)

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Official URL: https://uwks.ac.id

Abstract

penelitian ini bertujuan untuk mengetahui pengaruh dari Direct Marketing, Advertising dan Sales Promotion terhadap Keputusan Pembelian di shopee studi kasus penelitian di Universitas Wijaya Kusuma Surabaya. Metode penelitian yang digunakan adalah dengan metode kuantitatif dengan Teknik pengumpulan data menggunakan penyebaran kuisioner yang disebarkan kepada 85 responden Mahasiswa FEB UWKS menggunakan Teknik purposive sampling. Data dianalisis menggunakan SPSS dengan metode Regresi Linear Berganda, Uji Normalitas, Uji Hipotesis. Hasil penelitian menunjukan bahwa variable Direct Marketing, Advertising dan Sales Promotion berpengaruh signifikan terhadap variable Keputusan Pembelian di Shopee

Item Type: Tugas Akhir/Skripsi
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: 42 Muhammad Fabi Pramana Pramana
Date Deposited: 17 Apr 2025 01:46
Last Modified: 17 Apr 2025 01:46
URI: http://erepository.uwks.ac.id/id/eprint/19730

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