Pengaruh Organizational Citizenship Behavior terhadap Service Quality pada Midtown Hotel Surabaya

Yumarta, Shasa (2024) Pengaruh Organizational Citizenship Behavior terhadap Service Quality pada Midtown Hotel Surabaya. [Tugas Akhir/Skripsi] (Unpublished)

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Abstract

Tujuannya penelitian pengujian pengaruh Organizational Citizenship Behavior terhadap Service Quality pada Midtown Hotel Surabaya. Variabel independen Altruism (X1), Conscientiousness (X2), Civic Virtue (X3), Sportmanship (X4), dan Courtesy (X5) variabel dependennya Service Quality (Y). Populasi konsumen serta karyawan operasional di Midtown Hotel Surabaya. Sampel menggunakan saturation sampling 39 konsumen serta karyawan operasional di Midtown Hotel Surabaya. Teknik analisis regresi linier berganda. Hasil uji t yang menunjukkan berpengaruh terhadap service quality pada Midtown Hotel Surabaya adalah altruism (X1) dengan signifikansi 0,004  0,05 dan sportmanship (X4) dengan signifikansi 0,038  0,05. Hasil uji t, tidak berpengaruh terhadap service quality pada Midtown Hotel Surabaya conscientiousness (X2) signifikansi 0,927  0,05, civic virtue (X3) signifikansi 0,997  0,05, serta courtesy (X5) signifikansi 0,671  0,05. Kata kunci : OCB, Altruism, Conscientiousness, Civic Virtue, Sportmanship, Courtesy, Service Quality

Item Type:	Tugas Akhir/Skripsi
Uncontrolled Keywords:	OCB, Altruism, Conscientiousness, Civic Virtue, Sportmanship, Courtesy, Service Quality
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Shasa Yu marta
Date Deposited:	10 Oct 2024 03:33
Last Modified:	10 Oct 2024 03:33
URI:	http://erepository.uwks.ac.id/id/eprint/19210

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