Exploring The Influence of Online Reviews on Sales: An Empirical Analysis of LadyManaged Indonesia Restaurants in East Asia

Noerhartati, Endang (2023) Exploring The Influence of Online Reviews on Sales: An Empirical Analysis of LadyManaged Indonesia Restaurants in East Asia. JWEE. (Unpublished)

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Abstract

A B S T R A C T This study examined customer satisfaction in 20 lady-managed Indonesian restaurants located in South Korea, Japan, Taiwan, and Hong Kong, utilizing 1,316 online reviews. The overall average rating was 4.3 out of 5, reflecting high customer satisfaction. By using KH-coder software word frequency and cooccurrence network analysis, we identified key themes within reviews, encompassing food variety, pricing, restaurant ownership, and overall dining experience. The term "lady" was frequently associated with 5-star ratings, indicating a potential link between female management and high customer satisfaction. Conversely, terms like "expensive" and "small" were associated with

Item Type:	Other
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Language and Science
Depositing User:	Sulimin BP3
Date Deposited:	13 Mar 2024 02:02
Last Modified:	13 Mar 2024 02:02
URI:	http://erepository.uwks.ac.id/id/eprint/17521

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