PENGARUH BAURAN PEMASARAN, KELOMPOK REFERENSI, KELUARGA, PERAN DAN STATUS TERHADAP KEPUTUSAN PENGGUNAAN KARTU KREDIT (STUDI PADA ANGGOTA IDI MALANG)

Tamonsang, Matheous (2018) PENGARUH BAURAN PEMASARAN, KELOMPOK REFERENSI, KELUARGA, PERAN DAN STATUS TERHADAP KEPUTUSAN PENGGUNAAN KARTU KREDIT (STUDI PADA ANGGOTA IDI MALANG). Universitas Wijaya Kusuma Surabaya. (Unpublished)

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Abstract

A credit card is a payment instrument that can be used by the public to transact. The consumer's decision to use a credit card appears when there are needs and desires that must be fulfilled, so that marketers must learn about consumer behavior. The aimed of this study was to prove the impact of marketing mix, reference group, family, role and status to usage decision of credit car. The population in this study was Malang people who used credit cards. The results showed that the marketing mix, reference group, family, and the role and status simultaneously influenced usage decision of credit cards. Of the four independent variables, only reference groups and roles and statuses had a partial effect on credit card usage decisions. Keywords:marketing mix, reference group, family, role and status, usage decision

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Accounting Study Program
Depositing User:	Sulimin BP3
Date Deposited:	24 Jun 2023 11:19
Last Modified:	24 Jun 2023 11:19
URI:	http://erepository.uwks.ac.id/id/eprint/14772

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