Strategic analysis of the creative business development of processed agricultural products in Surabaya, Indonesia

Haryanti, Erna (2019) Strategic analysis of the creative business development of processed agricultural products in Surabaya, Indonesia. Agricultural Academy of Bulgaria. (Unpublished)

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Abstract

This research aims to classify the creative business development of processed agricultural products and to formulate alternative strategies for development. Using random sampling methods, 50 respondents were selected. Based on a Klassen typology classifi cation analysis, the creative businesses of processed food crops and processed fi shery products are defi ned as prime subsectors. In contrast, the creative business of processed livestock is classifi ed as a potential subsector. More detailed analysis of each subsector shows that 26% of creative businesses of processed food crops have a prime classifi cation, another 46% have a potential classifi cation, and the remaining 27.1% have an underdeveloped classifi cation. The fi shery subsector predominantly comprises creative businesses with potential classifi cation (54%), followed by prime classifi cation (27%), and fi nally underdeveloped classifi cation (19%). Location quotient analysis indicates that all the creative businesses of processed food crops and processed fi shery products are included in basic status. According to analysis of strengths, weaknesses, opportunities, and threats (SWOT), the creative businesses of processed food crops and fi shery products are primarily in quadrant I (aggressive region), indicating that they are in a good position to capitalize on their strengths and seize opportunities. This strategy could be applied based on the principle of harnessing the power of the creative businesses to effect development. Keywords: creative economy; processed products; agricultural products; SWOT analysis

Item Type:	Other
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Faculty of Agriculture > Agribusiness Study Program
Depositing User:	Sulimin BP3
Date Deposited:	23 Dec 2022 02:20
Last Modified:	23 Dec 2022 02:20
URI:	http://erepository.uwks.ac.id/id/eprint/13367

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