Attributes Of Sorghum Products: "Nasi Bakar and Nasi Bento" Which Affect Consumers among High School

Wedowati, Endang Retno (2022) Attributes Of Sorghum Products: "Nasi Bakar and Nasi Bento" Which Affect Consumers among High School. Universitas Narotama. (Unpublished)

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Abstract

Understanding consumer product attributes can provide a competitive assessment, exceptionally high school students as young consumers. This study uses a descriptive qualitative approach to obtain broad and in-depth information related to the research objectives. Collecting data using observation, interview, and documentation techniques. Sources of data in this study were 105 high school students on sorghum products: "Nasi Bakar and Nasi Bento" The results showed that 1) the parameters of taste, color, appearance, packaging, and nutritional content were important attributes; 2) consumers value the hierarchical importance of various food attributes; 3) attributes of sorghum products: "Nasi Bakar and Nasi Bento" that affect high school students as young consumers; 4) attributes of a product play an important role as a medium to convey product value to consumers. Keywords: Sorghum products; Food attributes; High school students; Consumer preference; Consumer product attributes

Item Type:	Other
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Faculty of Engineering > Agro-industrial Technology Study Program
Depositing User:	Sulimin BP3
Date Deposited:	26 Oct 2022 08:43
Last Modified:	26 Oct 2022 08:43
URI:	http://erepository.uwks.ac.id/id/eprint/13115

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