The Influence of Service Quality, Price Perception, and Store Atmosphere on Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya)

Soebandhi, Santirianingrum (2020) The Influence of Service Quality, Price Perception, and Store Atmosphere on Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya). Yayasan Ahmar Cendekia Indonesia. (Unpublished)

Text The Influence of Service Quality, Price Perception, and Store Atmosphere on Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya).pdf Download (1MB)

Abstract

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention , including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially affect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of <0,001 or <0,05 and the Fcalculation = 194.777 while the Ftable obtained 2.66. Therefore Fcalculation 194.777 > Ftable 2 ,66. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation= 0.961 < ttable 1.9 68 with significance 0,337 > 0.05. Keywords: Service quality, perception price, store atmosphere, repurcahase intention.

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Sulimin BP3
Date Deposited:	26 Oct 2022 08:44
Last Modified:	26 Oct 2022 08:44
URI:	http://erepository.uwks.ac.id/id/eprint/13105

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