Perumusan Strategi Dengan Analisis Swot Pada Usaha Mikro Kecil Menengah (Studi Kasus UMKM Produk Sepatu di Mojokerto, Jawa Timur)

Inayati, Titik (2018) Perumusan Strategi Dengan Analisis Swot Pada Usaha Mikro Kecil Menengah (Studi Kasus UMKM Produk Sepatu di Mojokerto, Jawa Timur). Universitas Jember. (Unpublished)

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Abstract

Shoe Products in Mojokerto to survive and compete with other similar businesses. The research carried out was descriptive and data collection techniques were carried out by means of observation, interviews, list of statements and documentation. The research informants were all Mojokerto shoes SMEs with certain characteristics. Data analysis used is descriptive qualitative analysis method with SWOT analysis tool, IFAS, EFAS, IE. This analysis looks at internal environmental factors (Strengths and Opportunities) and the external environment (Weaknesses and Threats). The IFAS matrix analysis results show a score above the average of all internal factors. The EFAS matrix analysis shows the score score above the average of all external factors. Analysis using SWOT matrix shows the biggest score on the strategy of Strenghts Opportunities (SO). The results of the analysis with Internal External (IE) matrix shows the position SMEs of shoe products in Mojokerto in quadrant IV which shows a strong position while the analysis of the external environment is in the medium position. This position indicates that SMEs in Mojokerto shoes grow and build. A strategy that can be applied is the Strategy Opportunity (SO) strategy by maximizing the strength that is owned and paying attention to market opportunities. This strategy needs to be supported by an increase in human resources (market resourch), market penetration (market penetration), market development (market development), and product development (product development). Keywords: Business Strategy, Strengths, Threats, Opportunities, Weakneses

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Sulimin BP3
Date Deposited:	24 Sep 2021 05:58
Last Modified:	24 Sep 2021 05:58
URI:	http://erepository.uwks.ac.id/id/eprint/10248

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