Pengaruh electronic word of mouth, harga, dan kualitas pelayanan terhadap keputusan pembelian (studi pada konsumen E-commerce Blibli.com di Surabaya)

Putra, Dicky Laksmayana Dwi (2020) Pengaruh electronic word of mouth, harga, dan kualitas pelayanan terhadap keputusan pembelian (studi pada konsumen E-commerce Blibli.com di Surabaya). Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

This research aims to investigate (1) the effect of electronic word of mouth to Blibli.com E-commerce purchase decision, (2) the effect of price to Blibli.com E-commerce purchase decision, (3) the effect of service quality to Blibli.com E-commerce purchase decision and (4) the effect of electronic word of mouth, price and service quality to Blibli.com E-commerce purchase decision. This research is quantitative research with causal associative design. Research population is all people have ever bought products or goods on E-commerce Blibli.com in Surabaya. Sample in this research amount to 100 people who ever bought products or goods on E-commerce Blibli.com in Surabaya. The data collection technique was used questionnaire that has been tested for validity and reliability. Data analysis technique in this research was used multiple regression. The result of this research showed that (1) electronic word of mouth has a significant positive effect to Blibli.com E-commerce purchase decision, (2) price has a significant positive effect to Blibli.com E-commerce purchase decision, (3) service quality has a significant positive effect to Blibli.com E-commerce purchase decision, and (4) electronic word of mouth, price, and service quality has a significant positive effect to Blibli.com E-commerce purchase decision. Key Words: Electronic Word of Mouth, Price, service Quality, Purchase Decision

Item Type: Thesis (Bachelor (S1))
Uncontrolled Keywords: Electronic Word of Mouth, Price, service Quality, Purchase Decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Dicky Laksmayana Dwi Putra
Date Deposited: 13 Feb 2020 04:54
Last Modified: 13 Feb 2020 04:54
URI: http://erepository.uwks.ac.id/id/eprint/5736

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