Analisis fungsi- fungsi pemasaran kopi Arabika(Coffea Arabica L )di Desa Golo Loni Kecamatan Rana Mese Kabupaten Manggarai Timur

Anul, Felisia (2019) Analisis fungsi- fungsi pemasaran kopi Arabika(Coffea Arabica L )di Desa Golo Loni Kecamatan Rana Mese Kabupaten Manggarai Timur. Other thesis, Wijaya Kusuma Surabaya of University.

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Abstract

Coffee is a type of beverage that is important for most people throughout the world. Not only because of the enjoyment of consumers of coffee drinkers but also because of the economic value for countries that produce and export coffee beans (such as Indonesia). This study aims to determine the factors that influence the profitability of Arabica coffee marketing in Gololoni village, Rana Mese district, East Manggarai district. The study was conducted in Golo Loni Village, Ranamese Sub-district, East Manggarai Regency, Flores, East Nusa Tenggara Province with consideration because the area is a high-quality coffee producing area in Manggarai . The respondents in this study were farmers and traders. The sampling technique in this study was total sampling and snowball sampling. The method used in this study is descriptive and analysis methods. The analysis technique in this study is Multiple Linear Regression Analysis with F mode (cost) assuming that every activity carried out for the relevant marketing agency in marketing costs is expected to increase the profits formulated. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS. From the statistical test results, the factors that influence the marketing function are damage risk costs that have a significant effect on marketing profits, while labor costs, warehouse rental and transportation have no effect on marketing profits. This shows that the cost of risk of damage is a factor that produces profits from marketing Arabica coffee in Golo Loni Village, RanaMese District,EastManggarai

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Arabica coffee, marketing function, benefits
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Faculty of Agriculture > Agribusiness Study Program
Depositing User:	Felisia Anul
Date Deposited:	12 Mar 2019 02:10
Last Modified:	12 Mar 2019 02:10
URI:	http://erepository.uwks.ac.id/id/eprint/3514

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