DESIGNING A CHATBOT FOR WEBSITEBASED CUSTOMER SERVICE USING THE NAÏVE BAYES ALGORITHM

Zakaria, Maritza Labibah Iswara (2025) DESIGNING A CHATBOT FOR WEBSITEBASED CUSTOMER SERVICE USING THE NAÏVE BAYES ALGORITHM. [Tugas Akhir/Skripsi]

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Abstract

Wijaya Kusuma University Surabaya (UWKS) is a higher education institution committed to providing the best educational services for students and accurate information for prospective students and the general public. Currently, information is still delivered to prospective students and related parties manually, such as through direct visits to the campus or via WhatsApp. The dissemination of information is considered ineffective because customer service is not always available or able to respond immediately. Recognizing the importance of communication and information dissemination, limitations in delivering information in real time, especially outside of business hours, result in delays in handling customer inquiries. Therefore, the author created an automated chat response system called a chatbot. This study aims to design and implement an artificial intelligence-based chatbot system to support customer service. This chatbot is designed to answer general questions, provide information, and help resolve customer issues in real time. By utilizing the Natural Language Processing (NLP) method using the Naïve Bayes Algorithm, the chatbot system can understand and respond to customer questions well.

Item Type:	Tugas Akhir/Skripsi
Uncontrolled Keywords:	Chatbot, Customer Service, Natural Language Processing (NLP), Naïve Bayes Algorithm, Artificial Intelligence.
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Faculty of Engineering > Computer Science or Informatics Study Program
Depositing User:	Maritza Labibah Iswara Zakaria
Date Deposited:	03 Oct 2025 02:10
Last Modified:	03 Oct 2025 02:10
URI:	http://erepository.uwks.ac.id/id/eprint/20817

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