PENGARUH FITUR PRODUK, DESAIN PRODUK DAN CITRA MEREK TERHADAP MINAT BELI SEPEDA MOTOR MATIC HONDA DI SURABAYA BARAT.

Syahputra, Febrian Primas (2024) PENGARUH FITUR PRODUK, DESAIN PRODUK DAN CITRA MEREK TERHADAP MINAT BELI SEPEDA MOTOR MATIC HONDA DI SURABAYA BARAT. Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

This research examines, "The Influence of Product Features, Product Design and Brand Image on Interest in Buying Honda Automatic Motorcycles in West Surabaya." The aim of this research is to determine the influence of product features, product design and brand image on purchasing interest regarding Honda automatic motorbikes in West Surabaya. In this research, purchasing interest in West Surabaya is the dependent variable and the independent variables are product features, product design and brand image. In this research, sampling was carried out using a non-probability sampling method using a purposive sampling method, the sample was 82 people with the criteria being West Surabaya Respondents and survey participants must be at least 17 years old. The following are the results of multiple regression analysis using the following equation: Y = -1.165 + 0, 675 X1 + 0, 188X2 + 0, 185X3 Based on the results of the analysis, it shows that the decision to purchase a Honda motorbike in West Surabaya is influenced by various factors such as product features and brand image, while product design variables have no effect on purchasing interest. Sales of Honda motorbikes in West Surabaya. Keywords: Product Features Product Design Brand Image Purchase interest

Item Type:	Thesis (Bachelor (S1))
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology Q Science > QP Physiology
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	42 Febrian Primas Syahputra UWKS
Date Deposited:	26 Sep 2024 05:43
Last Modified:	26 Sep 2024 05:43
URI:	http://erepository.uwks.ac.id/id/eprint/18791

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