PENGARUH BRAND TRUST, BRAND AMBASSADOR DAN PREFERENSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SCARLETT WHITENING DI KECAMATAN DRIYOREJO

Putri, Annisa Hermalia (2024) PENGARUH BRAND TRUST, BRAND AMBASSADOR DAN PREFERENSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SCARLETT WHITENING DI KECAMATAN DRIYOREJO. [Tugas Akhir/Skripsi] (Unpublished)

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Abstract

This study employs a quantitative approach to examine the influence of Brand Trust, Brand Ambassador, and Price Preference on the Purchase Decision of Scarlett Whitening products in Driyorejo District, Gresik. Using purposive sampling, 75 respondents who met the criteria were selected as the sample. Primary data was collected through questionnaires, while secondary data was obtained from various scholarly sources. The analysis revealed that Brand Trust significantly influences Purchase Decisions (t = 5.638; sign. < 0.05), whereas Brand Ambassador (t = 0.566; sign. > 0.05) and Price Preference (t = 1.474; sign. > 0.05) do not have a significant impact Keywords: Cost of Goods Production, Cost of Goods Ordered, Traditional Method.

Item Type:	Tugas Akhir/Skripsi
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HM Sociology Q Science > QP Physiology
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	42 Annisa Hermalia Putri UWKS
Date Deposited:	05 Feb 2025 01:59
Last Modified:	05 Feb 2025 01:59
URI:	http://erepository.uwks.ac.id/id/eprint/18789

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