Analisis Pengukuran Kinerja Perusahaan Dengan Metode Balance Scorecard Studi kasus PT. Multiartha karunia

Hayati, Nur (2018) Analisis Pengukuran Kinerja Perusahaan Dengan Metode Balance Scorecard Studi kasus PT. Multiartha karunia. Other thesis, Wijaya Kusuma Surabaya University.

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Technological advances have dramatically changed the company's management system. Companies must make a good measurement system of traditional methods. Better measurements are used the Balance Scorecard. Balance Scorecard has four methods as a tool of measurement, financial, customer, internal business, and learning and growth.The object of this research is PT. Multiartha Gifts. This study uses questionnaires and literature studies as the main data. The result of research by using balanced scorecard concept shows that the financial performance of PT. Multiartha Gifts are better than the previous year. Multiartha Karunia customer satisfaction performance, showing good satisfaction value for product and service attributes, corporate image, and relationships. While for internal business process performance show the good result on innovation process, operation, and after-sales service. Employee satisfaction performance also shows good results for employee capabilities, information system capabilities, and motivation, empowerment and alignment. Overall Multiartha performance can be considered good. Good management is the reason Multiartha Karunia is able to improve its performance to fit the company's vision and mission.

Item Type: Thesis (Other)
Uncontrolled Keywords: Balance scorecard, Pengukuran Kinerja Perusahaan Balance scorecard, Corporate Performan ce Measurement
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economic and Business > Accounting Study Program
Depositing User: Agus Junaidi
Date Deposited: 14 Mar 2018 04:07
Last Modified: 14 Mar 2018 04:07

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