Entrepreneurship Marketing Through The Marketplace for Sorghum Based Alternative Food

Noerhartati, Endang Entrepreneurship Marketing Through The Marketplace for Sorghum Based Alternative Food. UWKS. (Unpublished)

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The importance of market potential in entrepreneurship activities, especially for sorghum-based new products as alternative food, one of which is through a marketplace that will determine the peak of immense sorghum market success. The purpose of the research popularizing sorghum products nationally, where the economic revival of a country is determined by how many entrepreneurs take part. The method used with the research method used secondary data from significant marketplaces in Indonesia, including “Lazada” (X1), “Shopee” (X2), “Bukalapak” (X3), and “Tokopedia” (X4), followed by statistical analysis. Observations include the type of product, benefits, price, rank, year of entry, and brand. The results showed that market place: 1) as a possible means of information for new healthy food products based on sorghum, 2) as a potential marketing tool, 3) can be used as a trigger to push upmarket segmentation, eventually enlarging the business capacity and scope of marketing. Keywords: Sorghum Product; Alternative Food; Entrepreneurship Marketing; Marketplace; Market potential

Item Type: Other
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Engineering > Agro-industrial Technology Study Program
Depositing User: Sulimin BP3
Date Deposited: 02 Nov 2023 05:46
Last Modified: 02 Nov 2023 05:46
URI: http://erepository.uwks.ac.id/id/eprint/16485

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