Do E-Satisfaction And E-Trust Affect Online Repurchase Intention?

Soebandhi, Santirianingrum (2019) Do E-Satisfaction And E-Trust Affect Online Repurchase Intention? EOM Society International. (Unpublished)

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Abstract

The authors investigate the impact of e-satisfaction and e-trust on online repurchase intention in the context of electronic commerce. Partial least square was used to analyze the direct and indirect effect of e-satisfaction and e-trust on online repurchase intention. Findings of this research indicate that e-satisfaction affects online repurchase intention. Consistent with the expectation, e-trust has an impact on online repurchase intention. In addition, the results of the indirect analyses support the mediating effect of e-satisfaction and e-trust on online repurchase intention through e-loyalty. The findings have important implications, suggesting that the higher the level of e-satisfaction and e-trust, the higher the level of e-loyalty. Moreover, the electronic commerce firm efforts to enhance e-satisfaction and e-trust may actually increase customer online repurchase intention. Keywords E-satisfaction, e-trust, e-loyalty, online repurchase intention

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Sulimin BP3
Date Deposited:	20 May 2021 03:47
Last Modified:	20 May 2021 03:47
URI:	http://erepository.uwks.ac.id/id/eprint/9008

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