Pengaruh beban research and development, beban pemasaran dan ukuran perusahaan terhadap kinerja keuangan perusahaan Bank Umum Swasta Nasional yang terdaftar di Bursa Efek Indonesia periode 2014-2016

Octavia, Tika (2018) Pengaruh beban research and development, beban pemasaran dan ukuran perusahaan terhadap kinerja keuangan perusahaan Bank Umum Swasta Nasional yang terdaftar di Bursa Efek Indonesia periode 2014-2016. Other thesis, Wijaya Kusuma Surabaya University.

[img]
Preview
Text
Tika Octavia.pdf

Download (373kB) | Preview
Official URL: http://uwks.ac.id

Abstract

This research aims to test whether research and development expense, marketing expense and size of the company againts the financial performance. The chosen strategy of the company aims to increase financial performance. Good financial performance will give benefit to internal and external parties. This research will be conducted on public national private bank registered on the Indonesian Stock Exchange from 2014 to 2016. Total sample was 66 financial reports of 22 banks. This research used multiple regression analysis method. The result shows that research and development expense and marketing expense provide a positive influence of financial performance.

Item Type: Thesis (Other)
Uncontrolled Keywords: strategy, research and development expense, marketing expense, financial performance, bank
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Economic and Business > Accounting Study Program
Depositing User: Agus Junaidi
Date Deposited: 04 Apr 2018 03:39
Last Modified: 04 Apr 2018 03:39
URI: http://erepository.uwks.ac.id/id/eprint/676

Actions (login required)

View Item View Item