Pengaruh harga dan country of origin terhadap keputusan pembelian produk Dermaster Skin Care

Mufidah, Anisah (2020) Pengaruh harga dan country of origin terhadap keputusan pembelian produk Dermaster Skin Care. Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

ABSTRAKSI Tujuan penelitian ini adalah untuk menguji pengaruh harga dan country of origin secara parsial terhadap keputusan pembelian pada produk Dermaster Skin Care. Variabel bebas dalam penelitian ini adalah harga dan country of origin. Sedangkan variabel terikat adalah keputusan pembelian pada produk Dermaster Skin Care. Dalam penelitian ini, penentuan sampel dilakukan dengan metode non probability sampling dengan prosedur purposive sampling. Sampel yang digunakan sebanyak 100 orang. Sebelum dilakukan uji hipotesis dilakukan uji reliabilitas dan validitas. Hasilnya adalah semua variabel valid dan reliabel. Hasil uji t menunjukkan masing-masing variabel dengan signifikansi lebih kecil dari 0,05. Dengan demikian “harga dan country of origin secara parsial berpengaruh signifikan terhadap keputusan pembelian pada produk Dermaster Skin Care” dapat didukung kebenarannya. Kata Kunci : Harga, Country Of Origin Dan Keputusan Pembelian ABSTRACTION The purpose of this study was to partially examine the effect of price and country of origin on purchasing decisions on Dermaster Skin Care products. The independent variables in this study are price and country of origin. While the dependent variable is the purchase decision on the Dermaster Skin Care product. In this study, the determination of the sample is done by the non probability sampling method with a purposive sampling procedure. The sample used was 100 people. Before the hypothesis test is carried out the reliability and validity test. The result is that all variables are valid and reliable. T test results showed each variable with a significance of less than 0.05. Thus "price and country of origin partially have a significant effect on purchasing decisions on Dermaster Skin Care products" can be supported by the truth. Keywords: Price, Country Of Origin And Purchasing Decisions

Item Type: Thesis (Bachelor (S1))
Uncontrolled Keywords: Keywords: Price, Country Of Origin And Purchasing Decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Anisah Mufidah
Date Deposited: 14 Feb 2020 09:16
Last Modified: 14 Feb 2020 09:16
URI: http://erepository.uwks.ac.id/id/eprint/5784

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