Analisis perbandingan kualitas layanan antara Online Shop Bukalapak dengan Tokopedia (Studi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya)

Paramita, Adeline Widya (2019) Analisis perbandingan kualitas layanan antara Online Shop Bukalapak dengan Tokopedia (Studi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya). Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

ABSTRACT This study aims to determine whether there are differences in the quality of services between Bukalapak's online shop and Tokopedia. The population of this study was the Students of the Faculty of Economics and Business, University of Wijaya Kusuma Surabaya who had purchased online shops at Bukalapak and Tokopedia with 100 respondents. The analysis used to test the research hypothesis using the SPSS 16.0 application is the independent sample t-test. The results of the study based on the results of the Independent-Sample T Test difference test, found the significance level p = 0.731. These results indicate that p> 0.01, the results can be said that the quality level of Bukalapak's online shop service and the quality of Tokopedia's online shop service are basically the same. The mean value of Bukalapak's online shop service quality is 38,9200 and the quality of Tokopedia's online shop service is 38,6800. Keywords: Service Quality, Online Shop

Item Type: Thesis (Bachelor (S1))
Uncontrolled Keywords: Service Quality, Online Shop
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Adeline Widya Paramita
Date Deposited: 18 Sep 2019 05:43
Last Modified: 18 Sep 2019 05:43
URI: http://erepository.uwks.ac.id/id/eprint/4754

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