Pengaruh persepsi harga, gaya hidup dan kepercayaan konsumen terhadap keputusan pembelian pada Online shop tokopedia (studi pada mahasiswa Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya)

Putra, Muhammad Reza Dwi (2018) Pengaruh persepsi harga, gaya hidup dan kepercayaan konsumen terhadap keputusan pembelian pada Online shop tokopedia (studi pada mahasiswa Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya). Other thesis, Wijaya Kusuma Surabaya University.

Preview

Text 13420278 M Reza Dwi Putra.pdf Download (1MB) | Preview

Abstract

This study aims to examine the influence of Price Perception, Lifestyle, and Customer Trust on Purcashing Decision in Online Shop TOKOPEDIA (Studies In Students Faculty of Economics, University of Wijaya Kusuma Surabaya). The sampling technique used is non-probability sampling, with the procedure purposive sampling. And there are 76 respondents to the sample of this study. This data is obtained from the Students of the Faculty of Economics, University of Wijaya Kusuma Surabaya. The method of analysis used to test the hypothesis in the study is multiple linear regression analysis. The result of this study indicates that Price Perceptions, Lifestyle, and Customer Trust affect the Purchase Decision. F test results show that Price Perceptions, Lifestyle, and Customer Trust together (simultaneously) affect the related variables of Purchase Decisions. And Lifestyle have a dominant influence on Purchase Decisions

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Purchase Decisions, Price Perception, Lifestyle, and Customer Trust
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Vetenary Medicine > Animal Health and Veteriner Public Health Study Program
Depositing User:	Agus Junaidi
Date Deposited:	21 Mar 2018 06:03
Last Modified:	21 Mar 2018 06:03
URI:	http://erepository.uwks.ac.id/id/eprint/351

Actions (login required)

View Item

Downloads