Pengaruh Shopping Lifestyle, Hedonic Shopping Value dan Impulse Buying Behavior Konsumen Celcius Plaza Surabaya

Simatupang, Filemon (2019) Pengaruh Shopping Lifestyle, Hedonic Shopping Value dan Impulse Buying Behavior Konsumen Celcius Plaza Surabaya. Other thesis, Wijaya Kusuma Surabaya University.

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Abstract

This research was conducted to determine the effect of shopping lifestyle, hedonic shopping value, and store atmosphere on impulse buying behavior in the Celcius Fashion Store Plaza Surabaya. The analysis technique in this study is quantitative analysis techniques with multiple linear regression analysis. In this study the number of samples used was 100 consumers of Celcius Fashion Plaza Surabaya. Based on statistical tests of multiple linear regression equations: Y = 0,653 + 0,984.X1 + 0,715.X2 + 0,935.X3 + 0,231 All independent variables (X) are said to have a positive influence on the dependent variable (Y). The results of the study prove that tcount partially for the shopping lifestyle variable (X1) of 2.904 is greater than the ttable value of 1.985. The hedonic shopping value (X2) variable of 2.810 is greater than the ttable value of 1.985. Store atmosphere variable (X3) of 2.875 is greater than the t table value of 1.985. The results also prove simultaneous hyphothesis testing variable shopping lifestyle (X1), hedonic shopping value (X2), store atmosphere (X3) on impulse buying behavior (Y) with Fcount (33,459) > Ftable (2,699) and have a level significance of 0,019 whicj is smaller than 0,05. So, variable shopping lifestyle, hedonic shopping value and store atmosphere is together has simultaneous to Impulse buying behavior variable. The most dominant variable in the study of the influence of shopping lifestyle, hedonic shopping value, and store atmosphere on the impulse buying behavior in the Celcius Fashion Store Plaza Surabaya is the hedonic shopping value variable with a standard coefficient of 0.189. This R2 value of 0.769 figures indicates that 76.9 impulse buying behavior variables are influenced by shopping lifestyle, hedonic shopping value, and store atmosphere while the remaining 23.1% are influenced by other variables outside of this study. Keywords : shopping lifestyle, hedonic shopping value, store atmosphere, impulse buying behavior.

Item Type: Thesis (Other)
Uncontrolled Keywords: shopping lifestyle, hedonic shopping value, store atmosphere, impulse buying behavior.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Filemon Simatupang
Date Deposited: 21 Feb 2019 04:05
Last Modified: 21 Feb 2019 04:05
URI: http://erepository.uwks.ac.id/id/eprint/3283

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