Pengaruh store atmosphere dan kualitas pelayanan terhadap kepuasan konsumen pada cafe history of jum Surabaya

Alfiana, Ellla Noer (2019) Pengaruh store atmosphere dan kualitas pelayanan terhadap kepuasan konsumen pada cafe history of jum Surabaya. Other thesis, Wijaya Kusuma Surabaya University.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Café History Of Jum Surabaya, dimana dengan variabel independens store atmosphere (X1) dan kualitas pelayanan (X2), sedangkan untuk variabel dependen nya adalah kepuasan konsumen (Y). populasi pada penelitian ini adalah seluruh konsumen yang pernah berkunjung lebih dari satu kali pada Café History Of Jum dengan jumlah sampel yang digunakan sebanyak 100 responden, dengan teknik pengambilan purposive sampling yang dimana peneliti memilih sampel berdasarkan penilaian. Teknik yang digunakan dalam penelitian ini adalah analisis regresi linier berganda (multiple reregresion) dengan hasil persamaan Y = 1,400 + 0,386 X1 + 0,252 X2. Berdasarkan hasil uji hipotesis, uji simultan F dapat diketahui variabel independen store atmosphere (X1) dan kualitas pelayanan (X2), secara simultan (bersama-sama) berpengaruh signifikan terhadap variabel dependen kepuasan konsumen (Y). untuk hasil penelitian uji T dalam penelitian ini dapat diketahui variabel store atmosphere (X1) dan kualitas pelayanan (X2) secara parsial berpengaruh signifikan terhadap variabel dependen kepuasan konsumen (Y). Kata Kunci : Store Atmosphere, Kualitas Pelayanan, Kepuasan ABSTRACT This study aims to determine the Effect of Store Atmosphere and Service Quality on Customer Satisfaction at Café History of Jum Surabaya, where the variables are independent store atmosphere (X1) and service quality (X2), while for the dependent variable is customer satisfaction (Y). the population in this study were all consumers who had visited more than once at the Café History of Jum with the number of samples used as many as 100 respondents, with a purposive sampling taking technique in which researchers chose samples based on the assessment. The technique used in this study is multiple linear regression analysis (multiple reregression) with the results of the equation Y = 1,400 + 0,386 X1 + 0,252 X2. Based on the results of the hypothesis test, simultaneous F test can be known the independent variable store atmosphere (X1) and service quality (X2), simultaneously (together) significantly influence the dependent variable of customer satisfaction (Y). for the results of the T test in this study, it is known that store atmosphere variables (X1) and service quality (X2) partially have a significant effect on the dependent variable of customer satisfaction (Y). Keywords: Store Atmosphere, Service Quality, Satisfaction

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Store Atmosphere, Kualitas Pelayanan, Kepuasan Store Atmosphere, Service Quality, Satisfaction
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Ella Noer Alfiana
Date Deposited:	13 Feb 2019 05:26
Last Modified:	13 Feb 2019 05:27
URI:	http://erepository.uwks.ac.id/id/eprint/3261

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