Pengaruh dimensi kepercayaan merek J&T express terhadap loyalitas pelanggan di kota Surabaya

Prayitno, Irwan Hadi (2018) Pengaruh dimensi kepercayaan merek J&T express terhadap loyalitas pelanggan di kota Surabaya. Other thesis, Wijaya Kusuma Surabaya University.

[img] Text
SKRIPSI.pdf

Download (11MB)
Official URL: http://uwks.ac.id

Abstract

ABSTRAKSI Tujuan penelitian ini adalah untuk menguji pengaruh dimensi kepercayaan merek yang terdiri dari brand reliability dan brand intentions secara simultan dan parsial terhadap loyalitas pelanggan J&T Express di kota Surabaya. Variabel bebas dalam penelitian ini adalah dimensi kepercayaan merek yang terdiri dari brand reliability dan brand intentions. Sedangkan variabel terikat adalah loyalitas pelanggan J&T Express di kota Surabaya. Dalam penelitian ini, penentuan sampel dilakukan dengan metode nonprobability sampling dengan prosedur purposive sampling. Sampel yang digunakan sebanyak 98 orang. Uji hipotesis dengan melakukan analisa regresi linear berganda. Sebelum dilakukan uji hipotesis dilakukan uji reliabilitas dan validitas. Hasilnya adalah semua variabel valid dan reliabel, hasil uji F menunjukkan > dengan signifikan 0,000. Dengan demikian hipotesis yang pertama menyatakan “dimensi kepercayaan merek yang terdiri dari brand reliability dan brand intentions secara simultan berpengaruh signifikan terhadap loyalitas pelanggan (consumer loyalty) J&T Express di kota Surabaya” dapat didukung kebenarannya. Hasil uji t menunjukkan masing-masing variabel dengan signifikansi lebih kecil dari 0,05. Dengan demikian hipotesis yang kedua menyatakan “Dimensi kepercayaan merek yang terdiri dari brand reliability dan brand intentions secara parsial berpengaruh signifikan terhadap loyalitas pelanggan (consumer loyalty) J&T Express di kota Surabaya” dapat didukung kebenarannya. Kata Kunci: Dimensi kepercayaan merek, Brand Reliability, Brand Intentions,Loyalitas pelanggan ABSTRACTION The purpose of this study was to examine the effect of the dimensions of brand trust consisting of the reliability brand reliability and brand intentions simultaneously and partially towards consumer loyalty J&T Express in Surabaya city. The independent variables in this study is the dimensions of brand trust consisting of the reliability brand reliability and brand intentions. The dependent variable is customer loyalty J&T Express in Surabaya city. In this study, sampling was conducted by non probability sampling with purposive sampling procedur. Samples used as many as 98 people. Test the hypothesis by performing multiple linear regression analysis. Before the hypothesis test to test the reliability and validity. The result is all the variables valid and reliable, the test result showed Fhitung F > F table with signification 0,000. This the first hypothesis stated “the dimensions of brand trust consisting of the reliability brand reliability and brand intentions simultaneously have a significant effect towards consumer loyalty J&T Express in Surabaya city” can be supported truth. T test result showed each variable with a significance of less than 0.05. thus the second hypothesis which states “the dimensions of brand trust consisting of the reliability brand reliability and brand intentions partially have a significant effect towards consumer loyalty J&T Express in Surabaya city” can be supported truth. Keywords: dimensions of brand trust, brand reliability, brand intentions,consumer loyalty

Item Type: Thesis (Other)
Uncontrolled Keywords: Dimensi kepercayaan merek, Brand Reliability, Brand Intentions,Loyalitas pelanggan. Dimensions of brand trust, brand reliability, brand intentions,consumer loyalty
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Irwan Hadi Prayitno
Date Deposited: 07 Sep 2018 05:03
Last Modified: 07 Sep 2018 05:03
URI: http://erepository.uwks.ac.id/id/eprint/1827

Actions (login required)

View Item View Item