Performance recovery of creative sector industries: strengthening management literacy and digital business innovation

., Wahyudiono (2024) Performance recovery of creative sector industries: strengthening management literacy and digital business innovation. Springer. (Unpublished)

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Abstract

Abstract This study examined the efect of strengthening management literacy on digital busi‑ ness innovation and accelerating performance recovery and examined the impact of digital business innovation on accelerating performance recovery. This study is explanative/associative research accompanied by hypothesis testing. The unit of analysis in this study was creative industry entrepreneurs, with a total popula‑ tion of 354. Sampling in this study used purposive sampling with specifc criteria and obtained 194 as a sample size, after which they were referred to as respondents. Path analysis results show that strengthening management literacy directly and sig‑ nifcantly infuences digital business innovation and accelerates performance recov‑ ery; digital business innovation directly and substantially infuences the acceleration of performance recovery in the creative industry sector. The fndings of this study indicate that strengthening management literacy, which is carried out in a structured and massive manner, will encourage innovative behavior in implementing digital busi‑ ness. Digital business innovation will spur business activities to become more efective, because they are not limited by space and time. Keywords: Literacy, Management, Business, Digital, Performance

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business
Depositing User:	Sulimin BP3
Date Deposited:	26 Mar 2024 01:40
Last Modified:	26 Mar 2024 01:40
URI:	http://erepository.uwks.ac.id/id/eprint/17656

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