Kualitas produk, harga, dan kepercayaan merek terhadap minat beli mobil Honda Brio Satya pad Dealer Honda Citra Cakra Citrland Surabaya

Iskandar, Luke Emanuel Julius (2018) Kualitas produk, harga, dan kepercayaan merek terhadap minat beli mobil Honda Brio Satya pad Dealer Honda Citra Cakra Citrland Surabaya. Other thesis, Wijaya Kusuma Surabaya University.

[img] Text
1.COVER,KATA PENGANTAR,DAFTAR ISI, ABSTRAKSI.pdf

Download (1MB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga dan kepercayaan merek terhadap minat beli mobil Honda Brio Satya Pada Dealer Honda Citra Cakra Citraland Surabaya. Pengumpulan data menggunakan kuesioner. Model analisis adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk, harga dan kepercayaan merek secara simultan berpengaruh terhadap minat beli mobil Honda Brio Satya Pada Dealer Honda Citra Cakra Citraland Surabaya. kualitas produk secara parsial berpengaruh terhadap minat beli mobil Honda Brio Satya Pada Dealer Honda Citra Cakra Citraland Surabaya dengan nilai signifikan 0,000, harga secara parsial berpengaruh terhadap minat beli mobil Honda Brio Satya Pada Dealer Honda Citra Cakra Citraland Surabaya dengan nilai signifikan sebesar 0,035, kepercayaan merek secara parsial berpengaruh terhadap minat beli mobil Honda Brio Satya Pada Dealer Honda Citra Cakra Citraland Surabaya dengan nilai signifikan sebesar 0,000,. Faktor yang dominan berpengaruh terhadap minat beli mobil Honda Brio Satya Pada Dealer Honda Citra Cakra Citraland Surabaya adalah kualitas produk. Kata Kunci : kualitas produk, harga, kepercayaan merek dan minat beli This study aims to determine the effect of product quality, price and brand trust on the interest in buying a car Honda Brio Satya On Honda Citra Cakra Dealers Citraland Surabaya. Data collection using questionnaires. The analysis model is multiple regression analysis. The results show that product quality, price and brand trust simultaneously affect the buying interest of Honda Brio Satya On Honda Citra Cakra Dealer Citraland Surabaya. the quality of the product partially affect the interest in buying a car Honda Brio Satya On Honda Citra Cakra Dealer Citraland Surabaya with a significant value of 0.000, the price partially affect the interest in buying a car Honda Brio Satya On Honda Citra Cakra Dealers Citraland Surabaya with a significant value of 0.035, brand trust partially affect the interest in buying a car Honda Brio Satya On Honda Citra Cakra Dealers Citraland Surabaya with a significant value of 0.000 ,. The dominant factor affecting the buying interest of Honda Brio Satya On Honda Citra Cakra Dealer Citraland Surabaya is the product quality. Keywords: product quality, price, brand trust and buying interest

Item Type: Thesis (Other)
Uncontrolled Keywords: product quality, price, brand trust and buying interest
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Luke Emanuel Julius Iskandar
Date Deposited: 31 Aug 2018 07:55
Last Modified: 31 Aug 2018 07:55
URI: http://erepository.uwks.ac.id/id/eprint/1541

Actions (login required)

View Item View Item