PARADIGMA SOCIO KULTURAL IMPULSE BUYING TERHADAP AKTIVITAS BELANJA ONLINE IBU IBU PKK KELURAHAN KARANGBONG, SIDOARJO

Poernomo, Tri (2020) PARADIGMA SOCIO KULTURAL IMPULSE BUYING TERHADAP AKTIVITAS BELANJA ONLINE IBU IBU PKK KELURAHAN KARANGBONG, SIDOARJO. Universitas Bhayangkara Jakarta. (Unpublished)

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Abstract

This research article aims to provide factual proof through a measurement method approach (inferential statistical measurement methods) to what extent is the relationship between the social impulse buying paradigm and online shopping activities of women pkk kelurahan Karangbong, Sidoarjo today. Consisting of 37 participants of PKK RT 1 Karangbong Sidoarjo through a direct sampling method approach (Cooper & Emory, 1995). It can be concluded that the social interest paradigm (x2) has a perfect correlation (very tight) dominance of the online shopping activities of women pkk with a coefficient of (91.72)%. The final implication of the research is that H1, H2, H3 can be accepted factually, in line with the opinion (Verplanken, 2001) which defines impulsive buying as irrational buying and purchases that are fast and unplanned, followed by a conflict of thought and emotional drive. Keywords: online shopping, impulse buying, measurement method

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Accounting Study Program
Depositing User:	Sulimin BP3
Date Deposited:	26 Jun 2023 02:48
Last Modified:	26 Jun 2023 02:48
URI:	http://erepository.uwks.ac.id/id/eprint/14949

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