THE EFFECT OF RELATIONAL MARKETING ON CONSUMER SATISFACTION OF BURGER KING, WARU SIDOARJO

Poernomo, Tri (2022) THE EFFECT OF RELATIONAL MARKETING ON CONSUMER SATISFACTION OF BURGER KING, WARU SIDOARJO. Universitas Pelita Harapan. (Unpublished)

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Abstract

This research article aims to identify the positivity between relational marketing for consumer satisfaction. Sampling the study consisted of 60 burger bread consumers through the judgement sampling method approach. The overall dimensional relational marketing contributes positivity to the establishment of consumer satisfaction values as the consumers of burger bread today. Statistical histogram curves have a normal distributed tendency, where the entire particle of normal patterned observation objects is not randomized. Relational marketing performance consisted of factors; trust, commitment, competence, communication and conflict management capabilities are able to actualize the formation of burger king bread consumer satisfaction values in real terms. Keywords: Consumer Satisfaction; Judgement Sampling Method; Relational Marketing

Item Type:	Other
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economic and Business > Accounting Study Program
Depositing User:	Sulimin BP3
Date Deposited:	26 Jun 2023 02:48
Last Modified:	26 Jun 2023 02:48
URI:	http://erepository.uwks.ac.id/id/eprint/14947

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