Analisis perbedaan struktur sikap (kognitif, afektif, konatif) konsumen produk intako tanggulangin sidoarjo

Setyadarma, Bambang Analisis perbedaan struktur sikap (kognitif, afektif, konatif) konsumen produk intako tanggulangin sidoarjo. marketing modern consept. (Unpublished)

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Abstract

Abstract The research objectives in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: 1. Cognitive cluster (25 participants), 2. Affective cluster (25 participants), 3. Conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has close relevance to social phenomena that are generally accepted in various circles of society. Keywords: Affective, Cognitive, Conative, Cluster Sampling

Item Type:	Article
Uncontrolled Keywords:	Affective, Cognitive, Conative, Cluster Sampling
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	40 Bambang Setyadarma UWKS
Date Deposited:	08 Mar 2023 07:37
Last Modified:	08 Mar 2023 07:37
URI:	http://erepository.uwks.ac.id/id/eprint/13766

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