Komodifikasi Agama pada Perumahan Syariah di Surabaya

Elanda, Yelly (2019) Komodifikasi Agama pada Perumahan Syariah di Surabaya. IAIN Jember. (Unpublished)

Text II.III.A.b.2 - Peer Review_Komodifikasi Agama pada Perumahan Syariah di Surabaya.pdf Download (433kB)

Abstract

Syariah housing has now penetrated the city of Surabaya. The syariahisation project is a form of the commodification of religion that marries business and re-ligious symbols. The rise of syariah housing will result in spatial and social segre-gation. This paper will discuss the forms of the commodification of religion in syariah housing and the impact of the commodification of religion in syariah housing in the Surabaya area. This research uses descriptive qualitative method. Data collection techniques through literature studies by collecting all material or data that corroborate and are related to the study of sharia housing and the commodification of religion. The results of this study indicate that there are four forms of the commodification of religion in syariah housing. First, from the facili-ties offered by the use of religious labels in the form of an Islamic environment, there are regular studies, tahfidz houses, mosques, archery areas. Second, the marketing strategy by using a tagline that contains elements of Islam; inviting customers to the concept of religious seminars, using the names of housing that is closely attached to the nuances of Islam. Third, "Islamic" fashion used by mar-keting agents and models in the brochure. Fourth, syariah-based payment sys-tems. With the concept of sharia housing this will have an impact on the forma-tion of social identity and creating a gated community. Keywords: syariah housing, commodification of religion, social identity, gated community

Item Type:	Other
Subjects:	J Political Science > J General legislative and executive papers
Divisions:	Faculty of Social and Political Sciences
Depositing User:	Sulimin BP3
Date Deposited:	08 Dec 2021 03:00
Last Modified:	08 Dec 2021 03:00
URI:	http://erepository.uwks.ac.id/id/eprint/10599

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