Ketahanan ekonomi dan strategi ibu rumah tangga di kampung kue Rungkut Lor dalam menghadapi pandemi covid-19

Jaura, Maria Serlina (2021) Ketahanan ekonomi dan strategi ibu rumah tangga di kampung kue Rungkut Lor dalam menghadapi pandemi covid-19. Bachelor (S1) thesis, Wijaya Kusuma Surabaya University.

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Abstract

ABSTRAK Saat ini negara indonesia telah di landa oleh pandemi Covid 19 membuat ibu berada pada tingkat kesadaran tertingginya untuk selalu berjuang menyelamatkan keluarganya. Di mana dengan adanya pandemi covid membawah pengaruh bagi pendapatan ibu rumah tangga di kampung kue Rungkut Lor Surabaya. Ketahanan ekonomi salah satu indikator penguat ketahanan keluarga. tetapi dengan adanya pandemi covid sangat berdampak sekali bagi ketahanan ekonomi keluarga di kampung kue. Rumusan masalah dalam penelitian ini adalah: 1) Bagaimana ketahanan ekonomi ibu rumah tangga di kampung kue dalam menghadapi pandemi covid (2).Bagaimana strategi ibu rumah tangga dalam menghadapi pandemi covid?.Tujuan dalam penelitian ini adalah: 1). Untuk mendeskripsikan ketahanan ekonomi ibu rumah tangga di kampung kue dalam menghadapi pandemi covid. (2),Untuk mendeskripsikan strategi ibu rumah tangga dalam menghadapi pandemi covid. Penelitian ini menggunakan metode penelitian kualitatif naratif dengan melakukan wawancara mendalam dengan ibu-ibu pelaku usaha yang ada di kampung kue. Dalam menganalisis data menggunakan analisis data milik Miles dan Hebermans. Hasil penelitian ini menunjukkan bahwa selama pandemi ibu rumah tangga di kampung kue Rungkut Lor Surabaya mengalami penurunan dari segi pendapatan di mana selama pandemi ketahanan ekonomi dari ibu-ibu rumah tangga di kampung kue mengalami penurunan omzet di karenakan mereka memproduksi kue dengan jumlah sedikit, dan akibat adanya kebijakan Pembatasan Sosial Berskala Besar (PSBB) sehingga beberapa tempat di tutup akibat tidak boleh adanya kerumunan sehingga tempat penjualan menjadi sepi. Dan strategi yang dilakukan oleh ibu rumah tangga di kampung kue selama pandemi mereka menerapkan dengan tiga strategi yaitu, menggunakan media sosial untuk memasarkan kue, strategi menjual kue kering agar kue tersebut tidak cepat basi, strategi meminjam uang kepada relasi terdekat, strategi hidup hemat. Kata kunci:Ketahanan ekonomi,strategi ibu rumah tangga, pandemi covid 19 ABSTRACT Currently the country has been landa by the Covid 19 pandemic makes women or mothers are at the highest level of consciousness to always fight to save their families. Where with the pandemic brings influence to the income of womenin the village cake Surabaya. Economic resilience is one of the indicators of strengthening family resilience. but with the covid pandemic has a huge impact on the economic resilience of families in the cake village. The formulation of problems in this study is: 1) How is the economic resilience of housewives in the cake village in the face of the covid pandemic?(2).What is the strategy of housewives in the face of the covid pandemic?.The objectives in this study are: 1).To describe the economic resilience of housewives in the cake village in the face of the covid pandemic, (2). To describe the strategy of housewives in the face of the covid pandemic. This study uses qualitative narrative research method by conducting in-depth interviews with business mothers in the cake village. in analyzing data using Miles and Hebermans' data analysis. The results of this study showed that during the pandemic the family of Rungkut Lor Gang II Surabaya cake village decreased in terms of income where during the pandemic the economic resilience of the cake village family led to a decrease in turnover because they produced a small amount of cake, and due to the policy of Large-Scale Social Restrictions (PSBB) so that some places were closed due to the absence of crowds so that the sales place became quiet. And the strategy carried out by housewives in the cake village during the pandemic they implemented with three strategies namely, using social media to target the cake, the strategy of selling cookies so that the cake does not get stale quickly, the strategy of borrowing money to the closest relationship, the strategy of saving life. Keywords: Economic resilience, housewife strategy, pandemic covid 19

Item Type:	Thesis (Bachelor (S1))
Uncontrolled Keywords:	Kata kunci:Ketahanan ekonomi,strategi ibu rumah tangga, pandemi covid 19
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Social and Political Sciences > Sociology Study Program
Depositing User:	Serli Jaura
Date Deposited:	21 Sep 2021 07:17
Last Modified:	21 Sep 2021 07:17
URI:	http://erepository.uwks.ac.id/id/eprint/10181

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